Health Education and Health Promotion

Aims: Women are more likely to use herbal medicine than men. Considering the importance of women’s health, particularly during reproductive age, which is a crucial time for healthy life cycles, the aim of this study was to determine the predictors of herbal medicine use among reproductive-age Iranian women based on the socio-ecological model.
Instrument & Methods: This cross-sectional study included 190 reproductive-age Iranian women from Jahrom city, selected using multi-stage sampling. The data collection tool was a researcher-developed questionnaire comprising demographic information and the constructs of the socio-ecological model. Backward multiple logistic regression was used to identify predictors of herbal medicine use. Data analysis was performed using SPSS version 25.
Findings: The mean age of the participants was 33.84±9.66 years. Interpersonal factors (OR=1.30, p<0.001) and public policy factors (OR=1.20, p=0.01) could explain 38% of the variance in herbal medicine use.
Conclusion: Herbal medicine use among reproductive-age women is related to psychological and demographic factors, and interpersonal factors are the strongest predictor of herbal medicine use.